My story

Hello! I’m Raluca Elena Rogoz, passionate brand strategist, always ready to empower entrepreneurs to create extraordinary one-of-a-kind brands.


I love facilitating and hosting WORKSHOPS for transformative experiences, but structure and in-depth planning are the cornerstones of my business DNA. Followed by creativity and laser-focused business strategy. My superpowers are finding the NORTH STAR for my clients & connecting people with ease.


Strong marketing & communication background – the rational why my clients choose working together. Delivering „straight to the point”, sharp brand STRATEGIES and guiding entrepreneurs in bringing clarity to their brands. I draw on the power of archetypes when crafting a brand’s personality and try to apply as much as possible the Behavioral Science principles into the strategies.


Regardless of you being at the start of your business journey or going through a rebrand, wanting to explore more of the creative process. A smart business owner whose business isn’t moving in the direction you’d like or an entrepreneur who wants to identify how to move forward with your business. Believe me, I worked for over 100 clients, international corporations & local start-ups in various industries.


My branding toolkit comes from over +11 years of creative industry experience, ranging from freelancing to opening my own agency, as well as 2 years stop in the corporate world, in the European marketing department of Jaguar Land Rover. This gave me the opportunity to enhance the brand sparkle in sectors like Automotive, Big 4, IT&C, Civil Engineering, Architecture, Healthcare, Manufacturing, Consultancy.

My Very Personal Shortlist

books that helped me in my career

Branding: In Five and a Half Steps

Michael Johnson

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Margaret Mark
Carol Pearson

Big Magic: Creative Living Beyond Fear

Elizabeth Gilbert

Creativity, Inc.

Ed Catmull

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

Steven Pressfield