Transforming brands into cultural references.
For over fifteen years, I’ve helped brands find their voice, clarify their positioning, and build narratives that truly resonate.
My path has taken me from founding a boutique agency to directing marketing initiatives for Jaguar Land Rover across six European markets. But the work that shaped me most was noticing what set certain brands apart: they weren’t just communicating differently, they were living differently. They created worlds people wanted to belong to. They built relationships through shared experiences. They became part of culture itself.
Today, I work as a Brand & Cultural Strategy Director, helping established brands build meaning through art, experience, and community – combining strategic clarity with cultural programming, artistic partnerships, and experiential design.
I also founded Sassy Women Society, an exclusive members club in Portugal bringing together women who dare to think differently, create boldly, and live authentically. It’s where much of my thinking about connection, beauty, and belonging comes to life.
If you’re looking to build something that resonates beyond the ordinary, I’d love to hear from you.
Transforming brands into cultural references.
For over fifteen years, I’ve helped brands find their voice, clarify their positioning, and build narratives that truly resonate.
My path has taken me from founding a boutique agency to directing marketing initiatives for Jaguar Land Rover across six European markets. But the work that shaped me most was noticing what set certain brands apart: they weren’t just communicating differently, they were living differently. They created worlds people wanted to belong to. They built relationships through shared experiences. They became part of culture itself.
Today, I work as a Brand & Cultural Strategy Director, helping established brands build meaning through art, experience, and community – combining strategic clarity with cultural programming, artistic partnerships, and experiential design.
I also founded Sassy Women Society, an exclusive members club in Portugal bringing together women who dare to think differently, create boldly, and live authentically. It’s where much of my thinking about connection, beauty, and belonging comes to life.
If you’re looking to build something that resonates beyond the ordinary, I’d love to hear from you.
Transforming brands into cultural references.
For over fifteen years, I’ve helped brands find their voice, clarify their positioning, and build narratives that truly resonate.
My path has taken me from founding a boutique agency to directing marketing initiatives for Jaguar Land Rover across six European markets. But the work that shaped me most was noticing what set certain brands apart: they weren’t just communicating differently, they were living differently. They created worlds people wanted to belong to. They built relationships through shared experiences. They became part of culture itself.
Today, I work as a Brand & Cultural Strategy Director, helping established brands build meaning through art, experience, and community – combining strategic clarity with cultural programming, artistic partnerships, and experiential design.
I also founded Sassy Women Society, an exclusive members club in Portugal bringing together women who dare to think differently, create boldly, and live authentically. It’s where much of my thinking about connection, beauty, and belonging comes to life.
If you’re looking to build something that resonates beyond the ordinary, I’d love to hear from you.